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Thursday, December 3, 2020 | History

2 edition of Licensing and franchising in cross-border markets found in the catalog.

Licensing and franchising in cross-border markets

J. Y. K. Asumang

Licensing and franchising in cross-border markets

a comparison

by J. Y. K. Asumang

  • 156 Want to read
  • 27 Currently reading

Published by UMIST in Manchester .
Written in English


Edition Notes

StatementJ.Y.K. Asumang ; supervised by F. Burton.
ContributionsBurton, F., School of Management.
ID Numbers
Open LibraryOL21238507M


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Licensing and franchising in cross-border markets by J. Y. K. Asumang Download PDF EPUB FB2

In this chapter, we address various types of cross-border contractual relationships, including licensing and franchising.

Contractual entry strategies in international businessrefer to cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit contract. Franchising: Cross-border overview. by Practical Law Global. Related Content. An overview of the key legal and commercial considerations when setting up a cross-border franchising arrangement.

Jurisdiction-specific information (updated periodically) can be included by using the drop down menu or accessed via the related content links. Licensing can generate revenue flow with little new investment; it can be a good choice for a company that possesses advanced technology, a strong brand image, or valuable intellectual property.

Contract manufacturing and franchising are two specialized forms of licensing. From protecting the franchise model to ensuring your voice is heard, IFA is committed to protecting the franchise community. Get Involved. News. Issues. Power of Brands.

Membership. Become a member, unleash your potential, and explore the variety of franchising opportunities around the globe. This will give an opportunity to identify and solve any problems, understand local legal and regulatory requirements, local labour market conditions and other areas where the system can be tailored to better reflect the local conditions in the overseas territory.

Having decided to proceed, there are several ways a franchise can expand cross-border. intellectual property. Contract manufacturing and franchising are two specialized forms of licensing that are widely used in global marketing. A higher level of involvement outside the home country may involve foreign direct This can take many forms.

opportunity to share risk and combine value chain strengths. Companies considering joint. greater is the franchise fee; but the franchi se fee is constrained by the market norms. Thus, the rate of Thus, the rate of franchising decreases and the rate of corpo rate ownership increases.

Key Differences Between Licensing and Franchising. The difference between licensing and franchising can be drawn clearly on the following grounds: Licensing is an arrangement in which a company (licensor) sells the right to use intellectual property, or produce a company’s product to Licensing and franchising in cross-border markets book licensee, for a negotiated fee i.e.

royalty. Licensing is a great way to penetrate a new foreign market. Here's a look at what licensing is and what are the benefits of licensing. Licensing is a contractual arrangement whereby the firm, the licensor, offers proprietary assets to a foreign company, the.

Successful international expansion offers promising opportunities but requires preparation and planning. How to enter those markets is key to your success. There are seven basic approaches to reaching new foreign customers, each offering advantages and disadvantages: ecommerce, distributors, strategic alliances, licensing, new foreign office, joint venture, and acquisition.

A franchise is the agreement or license between two legally independent parties which gives: •a person or group of people (franchisee) the right to market a product or service using the trademark.

What Is International Franchising. Franchising is a pooling of resources and capabilities to accomplish a strategic marketing, distribution and sales goal for a Licensing and franchising in cross-border markets book involves a franchisor who grants to an individual or company (the franchisee), the right to run a business selling a product or service under the franchisor's successful business model and identified by the.

The fewer the resources (i.e., money, time, and expertise) the company wants (or can afford) to devote, the better it is for the company to enter the foreign market on a contractual basis—through licensing, franchising, management contracts, or turnkey projects.

licensing,exporting,franchising, contract manufacturing, joint ventures and strategic alliances, and direct foreign alliances. and Transparency International fight to end corruption and bribery in foreign markets and have had limited success.

Import quotas. oversee cross-border trade issues and global business practices. Common market. Licensing and Franchising Companies which want to establish a retail presence in an overseas market with minimal risk, the licensing and franchising strategy allows another person or business assume the risk on behalf of the company.

distributor, licensing, franchising, assembly operations, contract man ufacturing, branch, subsidiary, join t venture, b rown eld inves tment, green eld investmen t Market entry modes for. (2) licensing and Franchising: In licensing business unit of one country (Licensor) allows the business unit of other country (Licensee) to use its technical know-how (patents, trademarks, copyrights, etc.).

For this, licensor charges royalty from license for a stipulated period. Intro to Franchising What is a franchise. A franchise is the agreement or license between two legally independent parties which gives a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor).

Franchising / Licensing Franchising is a form of licensing. As a franchisor or licensor, your business effectively gives the licensee of franchisee permission to: Produce a patented product or patented production process. Given that franchising is extremely expensive to set up, licensing can be a good way to start the process if you’re interested in the possibility of franchising your business.

Rather than diving straight into franchising with all the due diligence and formalities and costs that it entails, you could start with licensing and if the arrangement. Exporting, joint ventures, direct investment, franchising, licensing, and various other forms of strategic alliance can be considered as market entry modes.

Each entry mode has different pros and cons, addressing issues like cost, control, speed to market, legal barriers, and cultural barriers with different degrees of efficiency. Licensing entry mode 1. LOGO Karen Xiomara Díaz Dussan Yina Jasbleidy Sánchez Prieto 2. LOGOLICENSING Is a contractual agreement betweentwo companies of different countries, by means ofwhich a international company concedes to othercompany abroad the right to use: A productive process-A patent, a registered brand-A trade secret or other intangible assets inexchange for an initial.

Master Franchising versus Direct Unit Franchising. A decade ago, before the passage of most of the Canadian provincial franchise laws, it was most common to use master franchising for cross-border expansion. Now, most Canadian franchisors sell unit franchises directly into the United States, and vice versa.

A franchise is a license that a party (franchisee) purchases that allows them access to use a business's (franchisor) proprietary knowledge, processes, and. When the iFranchise Group compared the valuation of the S&P vs. the franchisors tracked in Franchise Times magazine inthe average price/earnings ratio of franchise.

13) Franchising is an advanced form of licensing in which the the franchisor allows the franchisee, the right to use an entire business system in exchange for compensation.

True 14) In a franchising agreement, the franchisee provides training, ongoing support, and the right to participate in cooperative marketing programs, to the franchisor. A licensing agreement is a written agreement by which the owner of a property or activity gives another party permission to use that property under specified parameters.

The overall goal of _____ is to achieve global competitiveness through recognizing cross-border market similarities and differences and to link the capabilities of the organization across national boundaries. In international marketing the main difference between a foreign branch and a foreign subsidiary is.

Canada has long been, and will continue to be, the most lucrative foreign market for U.S. franchisors that expand internationally. While the laws regulating franchising in Canada are less restrictive than their counterparts in the U.S., franchisors still require a complete and comprehensive strategy – legal and otherwise – prior to jumping across the border and offering franchises in this.

What are the options for cross-border litgation post-Brexit. The UK Government planned to accede to the Lugano Conventionwhich states which national courts have jurisdiction in cross-border civil and commercial disputes and ensure that judgements taken in.

Table illustrates these factors. Franchising Franchising is a very common form of licensing and is defined as a transfer of technology, business system, brand name, trade mark, and other property rights by a franchisor to an independent company or a person who is the franchisee.

It’s an exciting time to lead the licensing business into its promising future.” The complete report, including regional and country-by-country breakdowns for major markets, will be made available free to all Licensing International members this summer.

Non-members will be able to purchase the survey for $ at International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale.

It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and. Generally, we require a minimum of $, of non-borrowed personal resources to consider you for a franchise.

There are limited opportunities to enter the program with less cash available, and in some situations the financial requirements may be substantially. • Cross-border supply chain and product distribution issues. To learn more about major areas of our Franchise & Distribution practice, please select from among the following: Franchise & Distribution Starting a Franchise System Growing a Franchise System Franchise Dispute Resolution.

Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than. The Five Common International-Expansion Entry Modes. In this section, we will explore the traditional international-expansion entry modes.

Beyond importing, international expansion is achieved through exporting, licensing arrangements, partnering and strategic alliances An international entry mode involving a contractual agreement between two or more enterprises stipulating that the involved.

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a return the franchisee pays certain fees and agrees to comply with certain.

Licensing and Franchising: One of the ways to globalize is through licensing, wherein the domestic company issues the license to the foreign company to use the manufacturing process trademark, patent, name of the domestic company while facilitating the sales.

In licensing, the domestic company has a less control over the licensee. Licensing is a relatively sophisticated arrangement where a firm transfers the rights to the use of a product or service to another firm. It is a particularly useful strategy if the purchaser of the license has a relatively large market share in the market you want to enter.

Licenses can be for marketing or production. licensing). Franchising. A good license agreement can earn money for both parties. A sports team, for example, has a valuable trademark — the team name and logo — but probably doesn't have the time or energy to develop and market jerseys, bobble-head figures, coffee mugs and all the other items that come out with their logo on it.

Instead, the team strikes licensing agreements with marketers and manufacturers to.Foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. There are two major types of market entry modes: equity and non-equity.

The non-equity modes category includes export and contractual agreements. The equity modes category includes joint ventures and wholly owned subsidiaries. Different entry modes differ in three crucial aspects. Each of the following is a type of intellectual property except _____. C) an author’s unpublished book 2.

When a firm allows others to use a business system in exchange for compensation, the relationship is known as which of the following? B) franchising 3. All of the following are typical characteristics of cross-border contractual relationships.